Werte und Normen sind nicht unbedingt das, woran guy bei Unternehmen als erstes denkt. Doch jeder Betrieb hat auch eine Unternehmenskultur. Ob diese intern und extern als positiv oder negativ angesehen wird, kann einen großen Einfluss auf den wirtschaftlichen Erfolg haben.
Bei den kurzen und langfristigen Zielen geht es darum, was Sie mit ihrem Konzept innerhalb der nächsten 12 Monate sowie in den ersten fileünf Jahren erreichen möchten. Auch diese Chancen müssen faktisch basiert gut dargestellt werden, ohne zu beschönigend zu wirken. Als Grundregel gilt bei neuen Produkten und Existenzgründungen stets, dass die ersten twelve Monate in der Regel eher flach verlaufen.
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